Demystifying Deal Lists: Part I

You see them everyday in all the Facebook groups. Gumroad this, sign up here, and the newest best ever 100 best products ever list. You may ignore them, bought one and thought what a waste, or buy on a regular basis. One thing is certain, as long as there are people selling on Amazon there will be people selling to the seller. This blog is to help you understand and find the most profitable lists that will fit your business structure. Once you learn how to analyze a list before you purchase, the better you will make out with the investment of buying the list.

So What Is a List?

The basic answer is a list is a group of profitable items that you can buy from online retailers to sell on Amazon. Lists are made by someone or someone’s VA who scans the internet world for profitable items. Then, they put these items in a list. They offer the list for sale on sites like Gumroad, post in Facebook group, or email the list. There are other ways of distributing the lists but the most common for now is using Gumroad. These lists are usually sold to a limited number of people, priced from $5 to $100 and show a little preview of rank, category, profit, ROI, buy price, and sell price.

Preview of a FBA Sourcing Simplifiers List

Is a List Right For Me?

The typical list buyer falls into one of these categories. More money than time, not sure how to find stuff on own, curiosity, and/or needs a push into the right direction. I am sure there are other reasons but those are the most popular. I have bought a list for everyone of those reasons in the past. The last reason is fairly popular. Sometimes I get OA block. It is a form of writer’s block and I am just striking out at all stores and can not find anything. So I buy a list and that will help me get kick started and back on track. In the end, you are the only one that will know if a list is for you. Remember a list is usually only $5‐$25 in most cases. That amount should not bankrupt you. The thing that you need to know is how to separate the good lists from the bad lists.

The Good, The Bad, and The Ugly

If you do not know what to look for in a list preview you could be losing a lot of money. There is plenty of information in the previews and if you do not pick up on the good and bad you could be throwing money away. Now, if you know how to spot a good list it could be a gold mine. So, let’s dive into the good attributes and focus on a list that I would say yes too.

The Good

Here are the things I look for in the preview of a list.

  • Category ‐ Can I sell in that category?
  • Rank ‐ Does this meet my minimum target rank for that category?

You have to have your own standards for rank in different categories. Click Here for Rank Chart. Just remember if you do 1% across the board then you are talking about saying okay to 600,000 in Home and Kitchen which is way to high. FBA Sourcing Simplifiers standards in ranks that we try to stay under are as follows:

  • Baby ‐ 25k
  • Toys and Games ‐ 100k
  • Home and Kitchen ‐ 150k
  • Sports and Outdoors ‐ 125k
  • Video Games ‐ 10k
  • Clothes ‐ 60k
  • Shoes ‐ 15k
  • Health and Beauty ‐ 99k
  • Grocery ‐ 60k

Ok let’s get back into our list of what we should be looking for:

  • Profit ‐ At Least $4 ( Preferable $5)
  • ROI ‐ 50%
  • Availability ‐ List should be available to 15 or less people, this is on a sort of sliding scale. If list has 5 items then better be closer to 5 people. If list has 100 items then 20 people is acceptable. This is assuming all 100 items are profitable. If the list is 100 items and only 5 are good buys then all 20 people are jumping on those 5 items
  • Price ‐ Never pay more than $25 max for any one list

These are our recommended minimum standards. Do not let anyone convince you that lower standards are acceptable. The people that say lower standards are okay are the ones that are trying to sell you lower standard lists. So if you find a preview of a list that checks all those boxes then buy it. So now what? What do I do now that I bought the list?

After you buy the list you need to analyse the buys a little further. Here are some things to do after you buy a list to make sure you did not buy a dud.


Here are a few things to think about when you see the stores:

  • Amazon Listing ‐ Some things to look for on the Amazon listing
  • Are they all OA Xray? OA Xray is a good tool for finding OA but it does not require much work to scan a store yourself using OA Xray. So if you are buying a list that someone put together using OA Xray then odds are plenty of other people find the same finds on there own. I do use OA Xray for my personal finds and if you like to try it out you can get a free trial for 6 days here. So since it is so easy to find OA Xray finds on your own I am saying that a list with only OA Xraystores belongs in the bad area
  • Shipping ‐ Too many times people put lists together and never check the shipping prices. Shipping should be reasonable or free. Paying $19 for shipping kills ROI.
  • Order Limits ‐ There should be no less than a 3 items limit. Finding a product with limit 1 and $6 shipping is a deal breaker
  • Reseller Friendly ‐ The stores should be reseller friendly and not cancel order

Amazon Listing

Here are some things you should look for on the Amazon listing:

  • Rank ‐ make sure the rank matches the rank on the list
  • Make sure if it is 3 pack the list takes that into account
  • Can you list item? You want to know if item is Hazmat, restricted ( frozen and such) or in a catagory you can not sell in before buying
  • Amazon as a Seller? Some people do not like to compete with Amazon as a seller. I know that it is a 50/50 shot that Amazon will share buy box. For me, if Amazon is the seller I will look at the keepa graph to determine if amazon drops price often, goes OOS, or is steady at a sell price I can profit at.
  • Sell price ‐ you want to make sure the sell price on Amazon matches the lists sell price. A $2 shift on a $4 profit is not acceptable.

This sums up the good side of stuff for a list. There are lots to look for when purchasing and after purchasing. The worse thing that happens is you buy 1k worth of product and it is hazmat and you are stuck. It is a lot of boxes to check but you need to check all this before you buy. At FBA Sourcing Simplifiers we have a few QC stages when posting lists and even after those we still may have a dud item slide through. What happens after you find a dud item? If we are saying 10 items for $15 and someone says an item is OOS right after they buy a list we will issue a replacement find within 24 hours to all the members that bought the list. So if you do find a dud on a list just contact the admin or seller of the list and they should compensate you in some way. No one is going to compensate you if you complain that list is only shoes and you are not ungated. That is something you should have found out during the preview checklist. In any instance, I would always get a hold of the list seller to work out your problems.

This concludes Part I of Demystifying Deal Lists. BOLO for Part II in the next couple days. Part II , The Bad and Ugly, will go into juicy detail on the dirty tactics that list sellers use to fluff the lists, debunk list sellers explanations defending a garbage list, why you should have higher standards, things list sellers do that is borderline fraud, and how to spot a dud list before you buy.

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